Create Your Lead Generation Tool with AI (GPT-3)

In the digital age, businesses constantly search for new and innovative ways to reach potential customers and generate leads.

One of the most exciting recent developments in tech is the rise of GPT-3, the cutting-edge language generation model from OpenAI. Let's see how we can leverage GPT-3 to build our tool.

In this article, we will delve into the potential of using GPT-3 to build cost-effective lead generation tools, focusing on Workuh - a practical example of such a tool we have created. Through this, we showcase the simplicity and efficiency of utilizing GPT-3 for generating leads.

You can just read and copy us; we won't hold any grudge!

Table of Contents

• Why create lead generation tools?

  • Increased availability and brand awareness
  • Cost-Effective
  • Improve SEO
  • Virality
  • Example: HubSpot

• How to do it? Tech Stack

  • Next.js
  • Netlify
  • GPT-3
  • Supabase

• Project Features & Benefits

  • Overall features
  • Flow
  • Main Benefit

• Results

Why create lead generation tools?

Are you tired of relying on a sales team to generate leads for your business?

The digital age presents a unique opportunity for businesses to reach potential customers innovatively. By creating free-to-use tools that harness the power of AI, you can reduce costs for reaching your target audience, increase the traffic to your website and gather valuable data and insights about your target audience and their preferences.

Increased availability and brand awareness

Utilizing lead generation tools allows you to reach potential customers 24/7. Tools like these reach customers even when the business is closed, providing a constant stream of potential customers.

Additionally, creating a lead generation tool with a unique and engaging design can increase brand recognition and raise awareness of your business among your target audience. This helps attract more leads but also helps establish a more substantial online presence for your business and sets you apart from your competitors.

Cost-Effective

Compared to hiring, writing sales scripts then training a team of sales reps, creating your tool is a more cost-effective solution.

This is because long-term savings can offset the initial investment in developing the device on salaries, benefits, and training costs. Scaling up a lead generation website could mean allocating a more extensive ad spend budget, whereas scaling a sales team means restarting the loop of hiring and then training, with no instant benefits.

Improve SEO

Compared to hiring, writing sales scripts, and training a sales team, creating a lead generation tool with GPT-3 is a more cost-effective solution for your business. The long-term savings can offset the initial investment in developing the tool on salaries, benefits, and training costs associated with a sales team.

Additionally, scaling up your lead generation website requires a larger advertising budget, while scaling up a sales team requires repetitive hiring and training processes with no immediate benefits.

By creating a lead generation tool, your business can save time and money while reaching your target audience more effectively.

As a small team specializing in tech, this kind of tool is great.

Virality

Lead-generation websites have the potential to provide a more interactive and engaging experience for users compared to traditional forms of advertising.

This can improve user engagement and increase the likelihood of users sharing the tool with their network, raising brand awareness.

Example: HubSpot

Hubspot - a platform that provides marketing, sales, and customer service tools - gives access to an entire suite of free tools to acquire customers eventually.

They built various tools that would be useful for their target audience; this drives qualified traffic and gives them the ability to retrieve contacts to push into their funnels.

Sample of HubSpot's eight free tools

The goal with your lead gen tools is to build the same suite as HubSpot. Become the go-to place for your future customers.

How to do it? Tech Stack

I tell you, this tech stack is the ultimate dream team for any project that wants to launch fast and stay lean. It's like having a team of Avengers but with less spandex and more savings.

Easy to implement, easier to maintain.

Tech Stack Overview

The project aimed to create a fun, engaging, and valuable tool to attract job searchers. This is precisely why we chose our battle-tested and highly efficient serverless stack :

• Next.js, a well-known javascript framework on which we built the entire tool.

• Netlify, a cloud-based platform that provides hosting and continuous deployment for the tool.

• GPT-3, a cutting-edge Natural Language Processing model developed by OpenAI, has advanced language generation, understanding, and processing abilities.

• Supabase is the database mainly for storing the leads. This fully-featured, open-source alternative to Firebase provides real-time databases and authentication.

This is a slight variation over the tech stack we used for our AI avatar generation website.

Next.js and Netlify

Next.js is a widely used framework for building server-rendered React applications. It's designed to make it easy for developers to create high-performance and scalable web apps. One of the main reasons we chose to use Next.js for our project was its efficient routing and rendering capabilities.

To make the development process even more efficient, we decided to host our app on Netlify to reduce our dev-ops costs and allow us to focus more on the actual development.

We consider Next a front-end framework and build the backend with Netlify Functions.

However, these tools are generally simple, so we created the entire tool on Nextjs (with Nextjs API routes).

Using Next.js and Netlify allowed us to create a high-performance, scalable, and easy-to-maintain web application. It's an excellent choice for developers looking to build server-rendered React applications, and the integration with Netlify provides added capabilities that can help improve the overall development experience.

GPT-3

We decided to incorporate the Davinci AI model, provided by Open-AI, that we use to understand the job offer and write a relevant cover letter.

GPT-3 flow to generate cover letters

If you need inspiration to find your prompts for your product, here is a great ressource for ChatGPT prompts that you can transpose to GPT-3 prompts.

Supabase

Supabase is a fantastic tool that helps simplifies the process of setting up and managing a database, and authentication, which can be complicated and time-consuming.

The database consists of one table, which helps us store the necessary information for our leads: their email. Our team can then forward the email to a qualifying/marketing flow.

Project Features & Benefits

Workuh offers an excellent experience for users to write custom cover letters in seconds.

Overall features

• Input a job offer or a link to a job offer

• Retrieve a random job offer

• Cleanse the job offer

• Generate the cover letter with GPT-3

• Retrieve user contact information

The flow

To ensure a high conversion rate, the flow should be as straightforward as possible. In our case, it starts with an effortless user flow; you can input a job offer, link, or random job offer.

Then, a request is made to GPT-3 with our custom prompt, which will return a personalized cover letter based on the wanted mood and the job offer.

Full application flow

Once the cover letter is generated, we display a form for the user to enter his email to get access to our full paid product suite.

The Main Benefit: Maintainability

The project should be set, forget, and enjoy the leads!

It is easy to maintain as this is an entire Nextjs project relying on one external API. We, therefore, have an that is very lean and efficient.

Results & Wrap-up

Lead generation tools can run 24/7 and automatically collect information from potential customers, allowing businesses to reach a wider audience and generate leads outside of business hours.

These tools can also improve brand awareness and provide valuable insights into customer behavior, helping businesses to refine their marketing strategies and better understand their target audience.

Using a lead generation tool, businesses can save time, reduce costs, and generate more leads, increasing sales and revenue.

Workuh preview